优秀的外教英语培训机构 www.jxhang.com 网上学英语口语我比较看好这家。 托福商业类听力话题
Listen to part of a lecture in a Business Class
Ok, as weve talked about a key aspect of running a successful business is knowing, um, getting a good sense of what the customer actually wants, and how they perceive your product. So with that in mind, I want to describe a very simple method of researching customer preference, and it is becoming increasingly common, its called----MBWA----which stands for managing by wandering around. Now, MBWA, thats not the most technical sounding name youve ever heard, but it describes the process pretty accurately. Here is how it works.
Basically, Um, the idea is that business owners or business managers just go out and actually talk to their customers, and learn more about how well the business is serving their needs, and try to see what the customer experiences, because thats a great way to discover for yourself, how your product is perceived, what the strengths and weaknesses are, you know, how to you can improved it that sort of thing, you know Dortans, they make soup and can vegetables and such. Well, the head of the company, had Dortans topped executives walk around supermarkets, um, asking shoppers what they thought of Dortans soup, and he use the data to make changes to the companys product, I mean, when Dortans of all the companies, embraces something as radical as MBWA, it really show you how popular the theory has become, yes, Lisa?
But isnt it dangerous to base decisions on information from a small sample of people? Isnt it large scale market research safer getting data on a lot of people?
Thats a good question, and well I dont want to pretend that W MBWA is some sort of, um, replacement for other methods of customer research. Now, the market research data definitely can give you a good idea of, um, of the big picture, but MBWA is really useful kind of filling in the blanks, you know, getting a good underground sense of how you products you use, and how people need respond to them, and Yes, the numbers of opinion you get is small so you do need to be careful, but, good business managers will tell you that the big fear they have an.. .and one of the most frequent problems they come across is well becoming out of touch with what their customers really want and need, you know surveys and market research stuff like that, they can only tell you so much about what the customers actually want in their dayto- day lives. Managing by wandering around on the other hand, that get you in there give you a good sense about what customers need so. So when use combination then, MBWA and market research were the powerful tools. Oh, here is another example for you, um, senior executive for a clothing manufacture. It was, um, Lken, Lken jeans you know, they went in work in the store for a few days, selling Lkens cloths. Now that gave them a very different idea about their product, they saw how people responded to it; they could go up to customers in the store asked questions about it, yes Mike?
Well, I would think that a lot of customers will be bothered by, you know, if Im shopping, I dont know if I want some business representatives coming up to me and asking me questions, its.. Its like when I got phone call at home from marketing researchers, I just hang up them.
Oh, well, its certainly true that well no one likes getting calls at home from market researchers or people like that, but I will tell you something. Most customers have exact opposite reaction when they comes to MBWA. Now, dont ask me why, because I really have no idea, but the fact is that customers tend to respond really well to MBWA, which is the key reason for a success. In fact, the techniques of MBWA works so well, they have actually been extended to all kinds of different contacts like politics for instance, Um, a few years back, the mayor of Botamore, Um.. I can guess its name is Shapher or something like that. Anyway, he decided that the best way to serve the people of the city, of his city, was actually get out there in it and experience the things that they experienced, so he ride around the city in, you know, in all parts of it, and he see all the potholes; he see how the trash was sometimes, um, not pick up but off side the street and then they go back to the office and they write these memos, Now they were memos to his staff about the problems he had seen, and how they needed to be fixed, you know that sort of thing, but the thing is he got all the information just by going around and seeing the different Botamore neighborhoods and talking to the people in them, and he called it--- small politics, wed call it MBWA, or just, playing good customer service.
☆ 某个商业术语的介绍 例如历史上的经济政策(如放任主义)，以及某个商业概念(如边际效益)等。
☆ 某种市场现象 例如互联网泡沫，郁金香热等。
☆ 商业案例分析 例如某个公司的营销情况介绍，兴衰原因等。
☆ 其他话题 商业容易和其他学科产生交叉，如历史，文化和政治等。
TPO 6 Lecture 1 (Boom and Bust)
1) Of course, booms arent always followed by busts. Weve certainly seen times when local economies expanded rapidly for a while and then went back to a normal pace of growth. But, theres a type of rapid expansion, what might be called the hysterical or irrational boom that pretty much always leads to a bust. See, people often create and intensify a boom when they get carried away by some new industry that seems like it will make them lots of money fast. Youd think that by the 90s, people would have learned from the past. If they did, well, look at tulips.
Q: What is the main purpose of the talk?
A. to show what happens after an economy has experienced a boom-and-bust cycle
B. to illustrate the conditions needed to produce a boom-and-bust cycle
C. to demonstrate how boom-and-bust cycles have changed over time
D. to explain why the boom-and-bust cycle is not a frequent historical occurrence
这里句子长，语速快，还伴随生词或词组，要仔细推敲。比如be carried away的意思是失去自制力，沉溺于，这些表达方式要多看听力原文进行总结。
2) It turns out that the Netherlands was an ideal country for growing tulips. It had the right kind of sandy soil for one thing, but also, ⑴ it was a wealthy nation with a growing economy, willing to spend lots of money on new exotic things. Plus, the Dutch had a history of gardening. ⑵ Wealthy people would compete, spending enormous amounts of money to buy the rarest flowers for their gardens. What happened then was a craze for these specialized tulips. We called that craze tulip-mania. So, here weve got all the conditions for an irrational boom: ⑶ a prospering economy, so more people had more disposable income - money to spend on luxuries, but they werent experienced at investing their new wealth. Then along comes a thrilling new commodity. Sure the first specimens were just plain ordinary tulips, but they could be bred into some extraordinary variations, like that dark purple tulip. And finally, ⑷ you have an unregulated marketplace, no government constraints, where price could explode.
Q: What were some of the factors that contributed to the tulip craze in the Netherlands in the seventeenth century? Click on three choices.
① wealthy gardeners liked to complete for rare plants
② the number of people with disposable income was growing
③ tulip bulbs were initially cheap and easy to obtain
④ tulips in the wild bloomed in unusual color combination
⑤ the tulip market was not regulated by the government
1. Eco spend 币
2. rich 竞 稀 花
3. income; lux
4. unrgltˉmkt; no gov
☆ 顺序和列举路标词 考察小细节。
☆ 逻辑性强 要求考生把握全文主线，根据主题推断相关细节等内容。
Police investigating a ￡10 million car insurance fiddle arrested 16 people yesterday. 调查涉及1,000万英镑的汽车保险诈骗案的警察昨天逮捕了16人。
That contract proved to be a millstone around his neck. 那个合同结果成了他的一个负担。
3. verbal agreement 口头协议
I wrote a memorandum to confirm our verbal agreement. 我写了份备忘录以确认我们的口头协议.
4. repay 偿还
Hopes of an early cut in interest rates bolstered confidence. 利率有望早日下调，从而增强了人们的信心。
6. merchant 商人
The ride was smooth until they got into the merchant ships wake. 航行一直很顺利，直到他们碰上了商船的尾流。
10. debt 债务
There has always been a difference between community radio and commercial radio. 社区广播电台和商业广播电台一直是有区别的。
16. marketing strategy市场营销策略
17. target marketing 目标营销
Personalization, one - to - one marketing, target marketing whatever you call it, the concept is not new. 个性化营销 、 一对一营销 、 目标营销无论你怎么称呼它, 这都不再是一个新概念了.
Had he succeeded, he would have acquired a monopoly. 要是他当时成功了，他就会取得垄断地位。
20. manufacture 制造
The date of manufacture of the jewellery has not been authenticated. 这些珠宝的制造日期尚未经证实.
21. powerplant 发电厂
22. mill 工厂
The mill was started up with scab labor. 罢工期间有人坚持上工，使得工厂重新开始运转。
23. company/firm/corporation 公司
24. lawfirm 律师事务所
25. label 标签
26. cost-effective 性价比高的
The government said it wanted to overhaul the employment training scheme to make it cost effective. 政府表示希望彻底改革就业培训计划以实现低成本高效益。
27. consumer/client/customer 顾客、客户
28. cost 成本
A governments revenue and expenditure should be balanced. 政府的财政收入和支出要平衡.
Each increment of knowledge tells us more of our world. 知识的点滴增长都会增进我们对世界的认知。
.Inflation has turned the rouble into a toytown currency. 通货膨胀使得卢布变成了毫无价值的货币。
The supply of money in circulation was drastically reduced overnight. 流通领域的货币供应量一夜骤减。
He was a high-earning broker with money to burn. 他是高收入的经纪人，有花不完的钱。
38. fund 资金
She won a grant to develop her own business. 她赢得了一笔拨款，用以扩展自己的企业。
Many universities subsidize research and publications. 许多大学资助研究和出版.
46. supply and demand 供求
47. supply chain供应链
48. supplier 供应商
49. fluctuation 浮动
The erratic fluctuation of market prices is in consequence of unstable economy. 经济波动致使市场物价忽起忽落。
50. recession 衰退
The economy remains deep in recession with few signs of a pick-up. 经济仍深陷衰退之中，几乎没有好转的迹象。
51. depression 萧条
The government is taking emergency action to deal with a housing crisis. 政府正采取紧急措施解决住房危机。
53. PR(public relation)公共关系
54. survey 调查
55. poll 投票
56. surplus 剩余
Japan is in the enviable position of having a budget surplus. 日本的预算盈余令人羡慕。
Wages were rising faster than productivity and this was eating into profits. 工资的涨幅高过了生产率增长的速度，从而消耗了利润所得。
58. shipment 运输
59. distribution 分布
The cocaine was ready for distribution. 那些可卡因已经准备好进行分销了。
60. franchise 特许经营
61. budget 预算
The Budget does expose the lies ministers were telling a year ago. 预算案无疑揭穿了部长们一年前所说的谎话。
62. NGO( non-gover现在孩子学习在线儿童英语是趋势来着，szdhvip.com很多家长都不想孩子输在起跑线上nment organization) 非政府组织
63. NPO(non-profit organization) 非营利组织
65. privatize 私有化;privatization
68. state-owned 国有的
Non-state firms gradually elbow aside the inefficient state-owned ones. 非国有企业逐渐挤掉了效率低下的国有企业。
69. RD (research and development) 研发
It is the end product of exhaustive research and development. 这是全面研发后的最终成品。
70. accounting 会计
71. merge 并购